Citation:

Md Muhibbullah, Rafia Afroz, Jarita Duasa. "Assessing Public Preferences for Solar development: A Case Study of Selangor State Malaysia" International Research Journal of Economics and Management Studies, Vol. 2, No. 2, pp. 533-547, 2023.

Abstract:

Even though the Malaysian government has taken numerous steps to promote renewable energy (RE), 75% of the nation's electricity still comes from fossil fuels. Because of this, the development of RE is gradual and is thought to be in its early phases. However, there aren't many research that examine Malaysian families' intentions and their willingness to pay (WTP) for solar photovoltaic (PV) technology. As a result, these problems are unresolved in Malaysia. The implementation of appropriate policies to encourage families to employ solar PV technology in order to increase the share of RE technology in the Malaysian energy mix is incredibly tough in this situation for the stakeholders and policy makers. In order to fill the knowledge gap, this study used the contingent valuation method (CVM) to survey Selangor State residents on their willingness to pay (WTP) for higher electricity surcharges in order to advance solar energy in Malaysia. A link to the poll and an online invitation were sent to 400 potential responders via email or social media. Results from estimated models demonstrate that household income, age, education level, gender, environmental consciousness, and membership in environmental organisations are major drivers of WTP. Malaysian families confront a number of obstacles, including high expenses, a lack of material and financial resources, a lack of knowledge, and a lack of social support, despite the potential viability of solar PV. The majority of respondents, according to the survey, are unable to take part in the NEM programme because they are unaware of the government's clean energy incentives and strategies. In order to reinforce current policies and increase the use of solar PV, a number of recommendations are given to decision-makers and solar market practitioners.

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Keywords:

Solar Development, Electricity, Organizations.