Citation:

Kaila J. Robinson, Peter Wui, Kamlesh Tiwari. "The Impact of Analytics in Sports: An Examination of Practice and Potential" International Research Journal of Economics and Management Studies, Vol. 2, No. 3, pp. 6-9, 2023.

Abstract:

The role of analytics in sports has seen a dramatic increase in the past decade, transforming the way games are played and understood. This study explores the application and effects of analytics in various sports fields, with a specific focus on college sports, professional sports, and youth club sports. The paper comprises a literature review, interviews with professionals in the sports field, and a subsequent analysis of their experiences with analytics. The findings reveal a nuanced and diverse view of analytics, showing its influence on strategic planning, player recruitment, game performance, and injury prevention. Despite some criticism, the overall perception of analytics is positive, suggesting a significant potential for further application and integration in the sports industry. The study underlines the need for continued investigation and experimentation, particularly with new data collection technologies. In conclusion, analytics not only supports strategic decision-making but also enhances the understanding and appreciation of sports among athletes, coaches, and fans.

References:

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Keywords:

Diverse View of Analytics, Practice, Potential.