Citation:

Kevin Forehand, Juan Roman, Thomas Schaefer. "Supply Chain Responsiveness in the Internet Retailing Industry: Applying the Supply Chain Responsiveness Ratio" International Research Journal of Economics and Management Studies, Vol. 2, No. 3, pp. 23-30, 2023.

Abstract:

The importance of supply chain responsiveness in retailing is significant. The COVID-19 pandemic demonstrated how issues within the supply chain can negatively impact retailers of all sizes and in all areas of the retail industry. The current body of literature lacks an overall theoretical framework and does not explore supply chain responsiveness measurement and comprehension enough. In order to evaluate the supply chain responsiveness ratio for the chosen firms in the Internet retail industry from 2004 to 2020, this article will investigate the relationship between supply chain responsiveness and the developed supply chain responsiveness ratio. It was discovered through multiple regressions that the supply chain responsiveness ratio has predictive value of supply chain responsiveness of supply chain responsiveness p< .05, indicating that supply chain responsiveness can be utilized as an indication of organizational responsiveness in the Internet retail industry.

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Keywords:

Supply Chain Responsiveness, COVID-19, Internet Retail.