Citation:

Nguyen Thi Kim Chi, Nguyen Thi Thu Ha, Nguyen Anh Dung. "Factors Affecting Community Tourism Marketing in Hoa Binh Province, Vietnam" International Research Journal of Economics and Management Studies, Vol. 2, No. 3, pp. 167-172, 2023.

Abstract:

The study analyzed the current situation of tourism marketing in Hoa Binh by exploiting and clarifying the role of tourism marketing activities of actors involved in tourism business and management in Hoa Binh. More specifically, the field survey method in Hoa Binh with the participation of visitors and community tourism business households was carried out. The results show that the factors of the promotion program, entrance fee, friendliness of local people, and tour program are highly appreciated by visitors and make an impression on visitors when coming to Hoa Binh. These are considered important factors in promoting tourism marketing to attract and retain visitors to Hoa Binh.

References:

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Keywords:

Hoabinh, Community Tourism, Visitors.