Citation:

Ismulyana Djan, Siti Rubbiah Adawiyyah. "Factors that are Influencing the E-Loyalty in the Marketplace" International Research Journal of Economics and Management Studies, Vol. 2, No. 3, pp. 239-244, 2023.

Abstract:

The purpose of this study was to ascertain how responsiveness and transaction convenience affected the esatisfaction and e-loyalty of marketplace users in Bogor. Data for this study were gathered quantitatively using survey methods. Users of the marketplace in Bogor are the study's subject. The sampling strategy is a purposive sampling approach with the criteria of Bogor market participants who have completed transactional transactions. 213 people that filled out a questionnaire made up the sample. 14 respondents' responses were disregarded since the data contained outliers and straight lines. SEM is used as the data analysis tool in this investigation. The study's findings show that: (1) with a critical ratio value of 4.953 and a significant influence of 0.378, responsiveness has a favourable and significant impact on e-satisfaction. (2) With a crucial ratio value of 7.526 and a big effect of 0.577, transaction convenience has a favourable and significant impact on e-satisfaction. (3) Due to responsiveness's low critical ratio value of 1.377, it has no discernible impact on e-loyalty. (4) Because transaction convenience only has a critical ratio value of 0.094, it has no discernible impact on e-loyalty. (5) With a crucial ratio value of 6.421 and a substantial influence of 0.825, e-satisfaction positively and considerably influences eloyalty.

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Keywords:

Responsiveness, Transaction Convenience, E-Satisfaction, E-Loyalty, Marketplace.