Citation:

Frangky Selamat, Haris Maupa, Muhammad Idrus Taba. "The Role of Intention in the Relationship between Perceived Behavioral Control and Affordable Loss Behavior of SME Owners in Jakarta, Indonesia" International Research Journal of Economics and Management Studies, Vol. 2, No. 3, pp. 348-352, 2023.

Abstract:

Entrepreneurs engage in acceptable loss behavior when making investments in their businesses. When an entrepreneur is faced with uncertainty, this course of action is more appropriate to ensure the survival of the company. The notion of planned behavior, which contends that human behavior can be predicted through intention, can help us understand this behavior as social creatures. Through attitudes towards behavior, arbitrary norms, and perceived behavioral control, behavioral intention can be predicted. The link between intention, affordable loss behavior, and perceived behavioral control is the main subject of this study. The sample was taken from Jakarta, Indonesia's SME population. The 200-person sample size includes SME owners working in the hospitality, retail, and service industries. The analysis's findings demonstrate that both direct and indirect predictions of behavior related to affordable loss may be made using the perceived behavior control variable. SME owners are encouraged to have a positive attitude and view affordable loss behavior as one of the actions that can be taken when facing a situation full of uncertainty.

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Keywords:

Affordable Loss, Behavioral Intention, Perceived Behavioral Control.