Citation:

Fauzyah Wulandari, Rahmi Wardani, Gustina. "The Effect of Perceived Ease of Use and Service Quality on Maxim Consumer Satisfaction in Padang State Polytechnic Students" International Research Journal of Economics and Management Studies, Vol. 2, No. 3, pp. 457-465, 2023.

Abstract:

To compete with their rivals, many businesses are utilising internet innovations successfully and efficiently. One of the service sectors that has transformed as a result of the advancement of internet technology is transportation. All Padang State Polytechnic students who had used online transport services made up the population of this study, and there were an undetermined number of samples. Purposive sampling is the technique that is employed. Multiple linear regression analysis techniques are used in this study together with SPSS application data. The goal of the study was to examine the relationship between customer satisfaction among Padang State Polytechnic students and perceived ease of use and service quality. According to the study's findings, customer satisfaction is positively and significantly impacted by perceived ease of use and service quality.

References:

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Keywords:

Perceived Ease of Use, Service Quality, Customer Satisfaction.