Citation:

Nguyen Thi Van Anh, Hoang Hien Long. "Factors Influencing the Intention to Choose Agritourism among Domestic Tourists in Vietnam" International Research Journal of Economics and Management Studies, Vol. 2, No. 4, pp. 137-150, 2023.

Abstract:

To examine the factors influencing the intention to choose agritourism among domestic tourists in Vietnam, the research team used a quantitative research method using information gathered from a survey of 404 individuals, of which 282 people who had previously visited or intended to visit agritourism were included in the analysis. The data was cleaned and processed using SMARTPLS software. The research results showed that with a confidence level of 95%, "Information source (NTT)" had the strongest impact on the intention to choose agritourism among domestic tourists in Vietnam, with an impact level of 0.375. The next factor was "Perception of agritourism capability (NTKN)", with an impact level of 0.299, and finally, the factor "Travel motivation (DCDL)" had an impact level of 0.227. According to the analysis outcomes, the investigation's team suggested some exchanges and discussion topics to encourage the intention and decision to choose agritourism among domestic tourists and tourists in general in Vietnam, considering the potential of this type of tourism.

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Keywords:

Tourism, Agritourism, Choice Intention, Domestic Tourists, Vietnam.