The Role of Environmental Responsibility and Environmental Knowledge on Green Purchase Intention of Household Appliances in Bangladesh: Mediating Role of Environmental Concern


International Research Journal of Economics and Management Studies
© 2023 by IRJEMS
Volume 2  Issue 4
Year of Publication : 2023
Authors : Md Hafizur Rahman, Mahfuja Akter, Md. Kamal Uddin, Rampada Biswas
irjems doi : 10.56472/25835238/IRJEMS-V2I4P143

Citation:

Md Hafizur Rahman, Mahfuja Akter, Md. Kamal Uddin, Rampada Biswas. "The Role of Environmental Responsibility and Environmental Knowledge on Green Purchase Intention of Household Appliances in Bangladesh: Mediating Role of Environmental Concern" International Research Journal of Economics and Management Studies, Vol. 2, No. 4, pp. 366-375, 2023.

Abstract:

Notable advancements have been made in the field of study concerning the determinants of environmentally conscious consumption in the last few years. However, no studies have explored how consumers feel about their obligation to the environment and how awareness affects their likelihood to engage in eco-friendly shopping. This current study explores the significance of responsibility and knowledge on consumer behavior, particularly when purchasing. It also investigates how environmental concern plays a role as a mediator. An online survey was distributed to 180 customers from Bangladesh to gather data for this study. The results show that knowledge is directly related to ecological responsibilities and influences the intention to make green purchases. Additionally, it was found that knowing the environment positively affects individuals’ level of concern for it. However enough, it was observed that environmental responsibility does not have a positive influence on environmental concerns. Furthermore, the presence of knowledge encourages consumers’ engagement in green purchasing behavior by influencing their degree of environmental consciousness. Nevertheless, it is crucial to acknowledge that there is no indirect relationship between environmental responsibility and ambition to make green purchases via environmental concern. The presence of environmental concern has a favorable impact on individuals’ inclination to engage in green purchasing.

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Keywords:

: Eco-friendly, Electronic Home Appliances, Environmental Knowledge, Environmental Responsibility, Green Purchase Intention.