Citation:

S. Suganya, B. Haribalakrishnan, R. Manju. "Exploring Consumers’ Preferences Towards Preserved Food Products" International Research Journal of Economics and Management Studies, Vol. 3, No. 10, pp. 129-132, 2024.

Abstract:

This project aims to find out how the consumer prefers preserved foods and their perception of that. This project is also meant to identify the factors influencing the consumer perception towards preserved food products and how they are aware of those food products. A total sample of 150 is taken from the consumer. Through Structured Questionnaire and Google Forms, data have been collected. The customers have been enquired about their demographic profile, why they prefer this, and their level of consumption, taste and quality. For the purpose of analysis, statistical tools and techniques like frequency, weighted average, and regression were used.

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Keywords:

Consumer, Preserved Foods, Frozen.