Citation:

Sajeeb Kumar Shrestha, Padam Dongol. "Factors Affecting Customer Satisfaction with Telecommunication Services in Kathmandu" International Research Journal of Economics and Management Studies, Vol. 3, No. 10, pp. 144-149, 2024.

Abstract:

This research shows the factors affecting customer satisfaction with mobile telecommunication services in Kathmandu. A descriptive and causal study was constructed for this study. To gather information, a questionnaire survey was conducted using structured questionnaires. The study’s participants were customers using mobile telecommunication services. The sample size was 200, chosen using convenience sampling. The data was analyzed using various methods such as reliability analysis, descriptive statistics, correlation analysis, and regression analysis. The study found that perceived value, marketing mix and customer expectation significantly impact customer satisfaction.

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Keywords:

Perceived Value, Marketing Mix, Customer Expectation, Service Quality and Customer Satisfaction.