Citation:

Munjiati Munawaroh, Aisyah Amani. "Value Unveiled: The Interplay of Product Quality, Service, and Aesthetic in Shaping Customer Perceived Value" International Research Journal of Economics and Management Studies, Vol. 3, No. 10, pp. 213-217, 2024.

Abstract:

This study aims to analyze the effect of product quality, service quality, and aesthetic atmosphere on customer perceived value of Bento Kopi Café in Yogyakarta, Indonesia. The research strategy uses surveys, with the time horizon being cross-sectional. The data collection strategy used a questionnaire, and data analysis used regression with the help of SPSS. The research shows that product quality, service quality, and aesthetic atmosphere positively and significantly impact customer perceived value.

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Keywords:

Product Quality, Service Quality, Aesthetic Atmosphere, Customer Perceived Value.