Citation:

Aditya Hemantrao Akolkar, Sai Neeraj, Sai Vardhan, Nikhil Rajesh Upparu, Eyad Khan. "Cultural Differences Affecting Advertising" International Research Journal of Economics and Management Studies, Vol. 3, No. 10, pp. 259-267, 2024.

Abstract:

Cultural differences can significantly determine whether someone pursues successful advertising in the global market or fails. As businesses develop internationally, there is a growing need to comprehend and honor cultural variations in advertising. The impacts of cultural differences on advertising methods are discussed in this study, emphasising how language, attitudes, customs, and social norms affect consumers' perceptions and responses. In order to demonstrate the significance of cultural sensitivity in creating persuasive advertising messages, the article has examined a number of successful and failed advertising campaigns in many cultural contexts. According to the results, companies who make an effort to understand cultural differences are the only ones in a position to produce ads that effectively increase market share, customer loyalty, and brand awareness by capturing people in all their variety. However, disregarding cultural differences can lead to misunderstandings, a decline in brand recognition, and financial losses. Finally, the paper asserts that cultural understanding is not a luxury but rather a need in today's global advertising.

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Keywords:

Cross-Cultural Advertising, Business Development, Consumer Perception towards advertisement, Cross-Cultural Marketing Strategies.