Citation:

Dr. GVR Shastri. "Strategic Product Integration Allows the Emergence of New Integrated Products- A Study of the Select Service Industries and Product Performance Management" International Research Journal of Economics and Management Studies, Vol. 3, No. 12, pp. 88-100, 2024.

Abstract:

The business scenario presently is a lot different than what it used to be before. In a market where the service sector is found to have a greater impact than even agriculture or manufacturing, the introduction of the latest technological apps has provided the best business booms to the service industry. Three industries of the service areas have been studied carefully, viz., Tourism, Banking and Insurance and it is felt that their integration would bring in a new kind of business dynamics where the end user will be provided with a greater amount of facilities at lesser time and cost, under the same roof.

References:

[1] Aarnio, O. (1999). Can we trust the service sector to generate decent rates of growth and employment? Personnel Review, 28(5/6), 382-405. doi:10.1108/00483489910286710
[2] Abe, H., Ashiki, T., Suzuki, A., Jinno, F., & Sakuma, H. (2009). Integrating business modeling and roadmapping methods. “ The Innovation Support Technology (IST) approach”. Technological Forecasting And Social Change, 76(1), 80-90. doi:10.1016/j.techfore.2008.03.027
[3] Adel Abdel-Baki, M. (2014). The advocacy-growth nexus: the case of the Egyptian banking sector. Intl Jnl Public Sec Management, 27(4), 281-295. doi:10.1108/ijpsm-07-2011-0089
[4] Alam, I. (2013). Customer interaction in service innovation: evidence from India. International Journal Of Emerging Markets, 8(1), 41-64. doi:10.1108/17468801311297273
[5] Amara, N., Landry, R., & Traora, N. (2008). Managing the protection of innovations in knowledge-intensive business services. Research Policy, 37(9), 1530-1547. doi:10.1016/j.respol.2008.07.001
[6] Avison, D., Dwivedi, Y., Fitzgerald, G., & Powell, P. (2008). The beginnings of a new era: time to reflect on 17 years of the ISJ. Information Systems Journal, 18(1), 5-21. doi:10.1111/j.1365-2575.2007.00282.x
[7] Banerjee, P. & Richter, F. (2003). Economic institutions in India. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan.
[8] Bautzer, L. (2005). Bringing together knowledge about the product life cycle to improve inter-firm collaboration capabilities. International Journal Of Automotive Technology And Management, 5(2), 184. doi:10.1504/ijatm.2005.007182
[9] Bhasin, N. (2007). Banking and financial markets in India, 1947 to 2007. New Delhi: New Century Publications.
[10] Bhattacharjee, A. (2001), “Understanding information systems continuance: an expectation systems- confirmation model”, MIS quarterly, 25(3), pp. 351-370.
[11] Brenkel, Ad. & Go, F. (2009) “Knowledge based network participation in destination and event marketing: A hospitality scenario analysis perspective,” Tourism Management, 30(1), pp.184-193.
[12] Buhalis, D. & Law, R. (2008), “Progress in Information Technology and Tourism Management: 20 Years On and 10 Years After the Interact – The State Of Tourism Research,” Tourism Management, (29)4, pp. 609 – 23
[13] Buhalis, D. & Law, R. (2008). “Progress in information technology and tourism management: 20 years on and 10 years after the internet – the state of eTourism research.” Tourism Management, 29(4), pp.609-623.
[14] Buhalis, D. (2003). E-tourism: Information technology for Strategic Tourism Management. Harlow: Prentice Hall.
[15] Buhalis, D. (2003). E-tourism: Information technology for Strategic Tourism Management. Harlow: Prentice Hall.
[16] Cainelli, G., Evangelista, R., & Savona, M. (2004). The impact of innovation on economic performance in services. The Service Industries Journal, 24(1), 116-130. doi:10.1080/02642060412331301162
[17] Charland, A., & LeRoux, B. (2011). Mobile Application Development: Web vs. Native. Queue, 9(4), 20. doi:10.1145/1966989.1968203
[18] Ciborra. C.V. (1999) “Hospitality and IT,” Prima Vera working paper, pp. 99-02.
[19] Ciborra. C.V. (1999) “Hospitality and IT,” Prima Vera working paper, pp. 99-02.
[20] Constantinides, E. & Fountain, S. (2008). Web 2.0: Conceptual foundations and marketing issues. Journal Of Direct, Data And Digital Marketing Practice, 9(3), 231-244.
[21] Cox, M. (2003). “The E-MBA action learning: lessons for hospitality leaders,” International Journal of Contemporary Hospitality Management, (15)6, pp.352-4.
[22] Crystal, Ip. Leung, R. & Law R.(2011) “ Progress and development of information and communication technologies in hospitality,” International Journal Of Contemporary Hospitality Management, (23)4, pp.533-551.
[23] Dadabhoy, B. (2013). Barons of banking. Noida: Random House India.
[24] Dahlberg, T. Malla, N. Ondrus, J. & Zuijcwska, A. (2008), “ Past present and future of mobile payments research: a literature review,” Electronic Commerce Research And Applications , (7)2, pp.165-81.
[25] Damesick, P. (1986). Service Industries, Employment and Regional Development in Britain: A Review of Recent Trends and Issues. Transactions Of The Institute Of British Geographers, 11(2), 212. doi:10.2307/622007
[26] Daniels, P. (1995). Services in a Shrinking World. Geographical Association, 80(2), 97-110.
[27] De Valc, K. Van Bruggen, G., & Wierenga, B. (2009). Virtual communities: a marketing perspective. Decision Support Systems, 47(3), 185-203.
[28] Economic news. (2011). Structural Survey, 29(3). doi:10.1108/ss.2011.11029caa.006
[29] Eriksson, K., & Nilsson, D. (2007). Determinants of the continued use of self-service technology: The case of Internet banking. Technovation, 27(4), 159-167. doi:10.1016/j.technovation.2006.11.001
[30] Green, P., & Srinivasan, V. (1978). Conjoint Analysis in Consumer Research: Issues and Outlook. Journal Of Consumer Research, 5(2), 103. doi:10.1086/208721
[31] Gunesekaran, A. & love, p. (1999). “Current and future directions of multimedia technology in business” International Journal of Information Management, 19(2), pp.105-20.
[32] Hill, J. & Warfield, J. (2014). Unified Program Planning. IEEE Trans. on Systems,. Man & Cybernetics, 2(5).
[33] Internetworldstats.com,. (2014). World Internet Users Statistics and 2014 World Population Stats. Retrieved 13 November 2014, from http://www.internetworldstats.com/stats.htm
[34] Jain, A. (2006). Online travel bookings set for take off in India. Financial Times. London (UK): May 2, 2006
[35] Khanna, M., & Kaushal, S. (2013). Growth of Banking Sector in India: A Collective Study of History and its Operations. Asian Journal Of Advance Basic Sciences, 2(1), 36-65.
[36] Kim, G. Shin, B. & Lee, H.G. (2009), “Understanding dynamics between initial trust and usage intentions of mobile banking”, Information Systems Journal, (19)3, pp.283-311.
[37] Kimiloqlin, H. Nasir, A. & Nasir S. (2010), “Discovering Behavioural Segments In The Mobile Phone Market ,” Journal of consumer marketing , (27)5, pp.401-413.
[38] Kumar, M., Tat Kee, F., & Charles, V. (2010). Comparative evaluation of critical factors in delivering service quality of banks. Int J Qual & Reliability Mgmt, 27(3), 351-377. doi:10.1108/02656711011023320
[39] Larsson, S., Myllyperkia, P., Ekdahl, F., & Crnkovic, I. (2009). Software product integration: A case study-based synthesis of reference models. Information And Software Technology, 51(6), 1066-1080. doi:10.1016/j.infsof.2009.01.001
[40] Law, R. & Leung, R. (2000) “A study of airlines’ online reservation services on the Internet.”Journal of Travel Research, 39(2), pp. 202–211.
[41] Law, R., leung, R. & Buhalis, D. (2009), “Information technology applicants in hospitality and tourism : a review of publications from 2005 – 2007,” Journal Of Travel And Tourism Marketing, (26)5/6, pp. 599-623.
[42] Lee, M. & Cunningham, L. F. (2001) “A cost benefit approach to understanding service quality” The Journal Of Service Marketing, 15(2), pp.113-130
[43] Lee, M., McGoldrick, P., Keeling, K., & Doherty, J. (2003). Using ZMET to explore barriers to the adoption of 3G mobile banking services. International Journal Of Retail & Distribution Management, 31(6), 340-348. doi:10.1108/09590550310476079
[44] Lengyel, I. (1994). The Hungarian Banking System in Transition. Geo Journal, 32(4), 381-391.
[45] Leo, H. (2010). Trends in Service Innovation enhanced by mobile services in the field of tourism in rural and mountain areas. Paper presented at the how can service innovations support Sustainable Tourism in Rural regions.
[46] Leung, R. & Law, R. (2005), “An analysis of information technology publications in leading hospitality journals,” FIU Hospitality Review, (23)2, pp.55-65.
[47] Levin, R. (1987). Statistics for Management. Englewood Cliffs, N.J.: Prentice-Hall.
[48] Lin, W. (2012). Service failure and consumer switching behaviors: Evidence from the insurance industry. Expert Systems With Applications, 37(4), 3209-3218. doi:10.1016/j.eswa.2009.09.059
[49] Livne, G., Simpson, A., & Talmor, E. (2011). Do Customer Acquisition Cost, Retention and Usage Matter to Firm Performance and Valuation?. Journal Of Business Finance & Accounting, 38(3-4), 334-363. doi:10.1111/j.1468-5957.2010.02229.x
[50] Loughi, C. (2009). “Internet and organization of the industry in tourism: a focus on the distribution of travel and tourism services,” International Journal of Leisure and Tourism Marketing, 1(2), pp. 131-151.
[51] Lu, J., Yao, J., & Yu, C. (2005). Personal innovativeness, social influences and adoption of wireless Internet services via mobile technology. The Journal Of Strategic Information Systems, 14(3), 245-268. doi:10.1016/j.jsis.2005.07.003
[52] Machlis, S. (1997) “Profits elude travel sites.” Computerworld, 32(1), pp. 53–54.
[53] Mahatanankoon, P. Wen, H. J. & Lim, B. (2005) “Consumer – based on commerce exploring consumer perception of mobile applications.” Computer Stand Interfaces, (27)4, pp.347-357.
[54] Mahatanankoon, P. Wen, H. J. & Lim, B. (2005) “Consumer – based on commerce exploring consumer perception of mobile applications.” Computer Stand Interfaces, (27)4, pp.347-357.
[55] Mamaghani, F. (2009) “Impact of E-commerce on Travel and Tourism: A Historical Analysis,” International Journal of Management, 26(3), pp. 365- 375.
[56] Mane, P., & Niranjan, T. (2014). Sustainable Value Creation through E-waste Management: The Role of Marketing-Retailers-Operations Interface. Global Business Review, 15(4 Suppl), 13S-23S. doi:10.1177/0972150914550522
[57] Martin, A., Miranda Lakshmi, T., & Prasanna Venkatesan, V. (2014). An information delivery model for banking business. International Journal Of Information Management, 34(2), 139-150. doi:10.1016/j.ijinfomgt.2013.12.003
[58] Martinez Caro, L., & Martinez Garcia, J. (2008). Developing a multidimensional and hierarchical service quality model for the travel agency industry. Tourism Management, 29(4), 706-720. doi:10.1016/j.tourman.2007.07.014
[59] Mazzanti, M., Cainelli, G., & Zoboli, R. Environmentally-Oriented Innovative Strategies and Firm Performances in Services - Micro-Evidence from Italy. SSRN Journal. doi:10.2139/ssrn.1076322
[60] McCusker, J. (2006). History of world trade since 1450. Farmington Hills, MI: Thomson Gale.
[61] McDavid, H. (2003). An Input-Output Analysis of the Jamaican Hospitality and Tourism Sector. Social And Economic Studies, 52(1), 161- 184.
[62] Miles, I. (April 2001), “Services innovation: a reconfiguration of innovation studies. Press discussion papers 01-05. University of Manchester. http://www.mbs.ac.uk/research/innovation/publications-archive/documents /PRESTDPOI-05.poyurl.
[63] Mooney, E. (2000). CRM is costly: not managing it even more costly. Radio Communication Report.
[64] Murthy, E. (2008). Management of Tourism & Hospitality Industry. New Delhi: ABD Publishers.
[65] O’Connor, P. (1999) Electronic Information Distribution in Tourism Hospitality. Oxford: CABI.
[66] Pritcyhard, M. (1982). “The spatial implications of technological innovations in the office sectors”, Liverpool papers in human geography work.pap. 4.
[67] Ragins, E. & Greco, A. (2003). Customer Relationship Management and E-Business: More Than a Software Solution. Review of Business, 1(1), pp.25- 30.
[68] Ragins, E. & Greco, A. (2003). Customer Relationship Management and E-Business: More Than a Software Solution. Review of Business, 1(1), pp.25- 30.
[69] Ramachandran, P. (1971). Training In Research Methodology In The Social Sciences In India. New Delhi: Indian Council of Social Science Research.
[70] Rattanawong, W., & Suwanno, N. (2014). Antecedents and Consequences of Service Innovation: An Empirical Study of Touring Business in the Southern Part of Thailand. Jebi, 1(1), 36. doi:10.5296/jebi.v1i1.5603
[71] Ratti, D. (2012). Indian Financial System & Indian Banking Sector: A Descriptive Research Study. International Journal Of Management And Social Sciences Research, 1(1), 1-8.
[72] Rheingold, H. (1993). The virtual community: Homesteading on the electronic frontier. New York: Addison-Wesley.
[73] Sahadev, S. & Islam, N. (2005), “Why hotels adopt ICTs : a study on the ICT adaptation propensity of hotels in Thailand,” International Journal Of Contemporary Hospitality Management, (17)5, pp.391-401.
[74] Shanker, V. Venkatesh, A. Hofacker, C. & Naik, P. (2010) “Mobile marketing in the retailing environment: current insights and future research avenues” Journal Interact Market, 24(2), pp.111-120.
[75] Sheldon, P. (1997) Information Technologies for Tourism. Oxford: CAB International.
[76] Shin, D. (2009). An empirical investigation of a modified technology acceptance model of IPTV. Behaviour & Information Technology, 28(4), 361-372. doi:10.1080/01449290701814232
[77] Sian, K. & Shen, Z. (2003), “Building customers trust in mobile commerce”, Communications of the ACM, (46)4, pp.91-4.
[78] Sureshchandar, G., Rajendran, C., & Anantharaman, R. (2003). Customer perceptions of service quality in the banking sector of a developing economy: a critical analysis. Intl Jnl Of Bank Marketing, 21(5), 233-242. doi:10.1108/02652320310488411
[79] Tao, Zhon. (2011), “An empirical examination of initial trust in mobile banking, Internet Research,” (21)5, pp.527-540.
[80] Thakur, R., & Hale, D. (2013). Service innovation: A comparative study of U.S. and Indian service firms. Journal Of Business Research, 66(8), 1108- 1123. doi:10.1016/j.jbusres.2012.03.007
[81] Vance, A. Chirstophe, E-D-C & Straub, D.W. (2008), “Examining trust in information technology artefacts: the effects of systems quality and culture”, Journal of Management Information Systems, (24)4, pp.73-100.
[82] Verma, R., & Jayasimha, K. (2014). Service delivery innovation architecture: An empirical study of antecedents and outcomes. IIMB Management Review, 26(2), 105-121. doi:10.1016/j.iimb.2014.03.002
[83] Verma, R., & Jayasimha, K. (2014). Service delivery innovation architecture: An empirical study of antecedents and outcomes. IIMB Management Review, 26(2), 105-121. doi:10.1016/j.iimb.2014.03.002
[84] Werthner, H. & Klien, S. (1999): Information Technology and Tourism – A Challenging Relationship.Wien- New York: Spriger Verlag.
[85] White, W. R. (1998), “The Coming Transformation Of Continent At European Bank,” Working paper No.54, Bank for International Settlements, Basel, pp-1-37.
[86] Wood, P. (1990). The service sector. Geographical Association, 75(4), 364-368.

Keywords:

Service Industry, Finance Industry, Tourism, Hospitality Sector, Investment Banking, Information and Communication Technology, IT-based Services.