Akmal Ramadhan Angestiyono, Oktofa Yudha Sudrajad, Erman Sumirat. "Company Analysis Performance of PT Blue Bird TBK" International Research Journal of Economics and Management Studies, Vol. 3, No. 12, pp. 155-170, 2024.
This study examines the financial performance of PT Blue Bird Tbk from 2018 to 2023, forecasts financial outcomes for 2024 to 2029, and investigates the impact of fleet growth versus revenue decline. Key financial ratios, including current ratio, debt-to-equity ratio, net profit margin, and return on assets, are utilized to assess the company’s profitability, liquidity, solvency, and operational efficiency. Findings indicate substantial revenue and profitability fluctuations, notably during the COVID-19 pandemic. Despite fleet growth, revenue declined due to competition with ride-hailing services and macroeconomic conditions. Projections suggest stable future profitability and increased economic value. This research recommends improving operational efficiency, diversifying services, leveraging technological innovations, enhancing risk management, and fostering strategic collaborations to address these challenges.
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