Citation:

Made Chandra Nirmala Buana, Putu Yudy Wijaya, I Made Astrama. "Determinants of Repurchase Intention (Case Study of Self-Service Restaurant in Denpasar City)" International Research Journal of Economics and Management Studies, Vol. 3, No. 12, pp. 196-203, 2024.

Abstract:

The desire of a client to make additional purchases in the future is known as repurchase intention. Following an alternative evaluation process, in which a person makes a number of decisions about the goods they wish to purchase, the desire to repurchase a product emerges. The purpose of this study is to ascertain the impact and examine the factors that influence repurchase intention in Denpasar City restaurants that use a self-service approach. This research uses quantitative methods. The population in this study were customers from BBQ restaurants with a self-service concept in Denpasar City. The customer referred to in this population is over 17 years old and has made purchases at least twice in the last year at BBQ restaurants in Denpasar City. There were 13 indicators observed in this research, so by using a ratio of 1:10, the number of samples used was 130 respondents. Data collection was carried out using observation, interviews, documentation, literature and questionnaires. Data processing in this research used smart PLS 3.0 SEM (Partial Least Square - Structural Equation Modeling) software and Importance Performance Matrix Analysis (IPMA). The research results show that Experiential marketing has a positive and significant effect on repurchase intention and perceived value; perceived value has a positive and significant effect on repurchase intention; and perceived value can positively mediate the influence of experiential marketing on repurchase intention at BBQ restaurants with a self-service concept in Denpasar City.

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Keywords:

Experiential Marketing, Repurchase Intention, Perceived Value.