Citation:

Handojo Wibawanto Soetikno, Haris Maupa, Hadi Cahyadi, Syarifuddin Sulaiman. "Elements of Entrepreneurship on the Digital-Based Entrepreneurial Decisions of Women Entrepreneurs in Solo, Indonesia" International Research Journal of Economics and Management Studies, Vol. 3, No. 1, pp. 155-161, 2024.

Abstract:

This research is important because there is limited research on the factors that determine digital-based entrepreneurial decisions. This research aims to analyze the level of influence of interest in entrepreneurship, digital business transformation, and hard and soft skills on behavioural intention to use and to examine the level of influence of behavioural intention to use on digital-based entrepreneurial decisions. This research is quantitative research that explains the influence between variables. The population and sample in this research were 1.391 female entrepreneurs in the city of Solo. The sampling techniques used were proportional sampling and purposive sampling. The data collection method is through surveys and using questionnaires as the main data collection tool. Using the Smart-PLS program, modeling structural equations is the method of data analysis. The research results show that digital business transformation and hard & soft skills have a positive and significant effect on behavioral intention to use and digital-based entrepreneurial decisions. This research proves that behavioral intention to use has a positive and significant effect on digital-based entrepreneurial decisions, while interest in entrepreneurship does not have a significant effect on behavioral intention to use and digital-based entrepreneurial decisions.

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Keywords:

Interest in Entrepreneurship, Digital Business Transformation, Hard and Soft Skills, Behavioral Intention to use, Digital Based Entrepreneurial Decisions.