S. Pavani, J.Priyanka, Bipradip Mandal, Prasenjit Debnath, Sangramjit Sarkar, Lavkush Kurmi, Sheethal, Pramod Gowda, Kunigiri Rohith. "Business Digitalization in Halli Areas" International Research Journal of Economics and Management Studies, Vol. 3, No. 1, pp. 337-340, 2024.
This research paper provides a comprehensive overview of the transformative power of digitalization in Halli areas, focusing on its unique relevance and noteworthy discoveries in the field of rural development. Drawing upon qualitative research methods, including case studies and interviews with local entrepreneurs, we explore the theoretical underpinnings of business digitalization in these areas. Through our investigation, we uncover remarkable insights into the challenges and opportunities faced by businesses in adopting digital solutions. The findings reveal that digitalization enables businesses in Halli areas to overcome traditional barriers, expanding their market reach and enhancing operational efficiency. However, limited infrastructure and digital literacy pose significant challenges to the successful implementation of digital solutions. These findings contribute to a deeper understanding of the present-day significance of digitalization in rural contexts, highlighting its potential ramifications for economic growth and community development. By providing a nuanced understanding of the unique landscape of business digitalization in Halli areas, this research paper offers valuable insights for policymakers, businesses, and researchers. The implications of our study extend beyond the local context, emphasizing the broader relevance of digitalization in driving inclusive and sustainable rural development.
[1] Akpan, I. J., & Ibidunni, A. S. (2023). Digitization and technological transformation of small business for sustainable development in the less
developed and emerging economies: a research note and call for papers. Journal of Small Business & Entrepreneurship, 35(5), 671-676.
[2] Demiroglu, N. B. (2020, May). Directions of digitalization of small business. In 2nd International Scientific and Practical Conference ―Modern
Management Trends and the Digital Economy: From Regional Development to Global Economic Growth‖(MTDE 2020) (pp. 70-74). Atlantis Press.
[3] Ferreira, J. J., Cruz, B., Veiga, P. M., & Ribeiro-Soriano, D. (2024). Knowledge strategies and digital technologies maturity: effects on small
business performance. Entrepreneurship & Regional Development, 36(1-2), 36-54.
[4] Kumar, P., (2023). Improving IMRaD for writing research articles in social, and health sciences, International Research Journal of Economics and
Management Studies, 2(1), 50-53. Doi: 10.56472/25835238/IRJEMS-V2I1P107
[5] Kumar, P. (2021). Digital marketing in hospitality and tourism. In C. Cobanoglu, S. Dogan, K. Berezina, & G. Collins (Eds.), Hospitality &
tourism information technology (pp. 1–23). USF M3 Published. by University of South Florida. https://www.doi.org/10.5038/9781732127593
[6] Kumar, P., Kumar, V., & Mishra, J. M. (2015). A prospective study on online marketing of small and medium enterprises (SMEs) of services
sector in India. International Journal of Applied Research, 1(9), 910-914. http://www.allresearchjournal.com/archives/2015/vol1issue9/PartN/1-9-
90.pdf
[7] Ilcus, A. M. (2018). Impact of digitalization in business world. Revista de Management Comparat Internațional, 19(4), 350-358.
[8] Olsson, A. K., & Bernhard, I. (2021). Keeping up the pace of digitalization in small businesses–Women entrepreneurs’ knowledge and use of
social media. International Journal of Entrepreneurial Behavior & Research, 27(2), 378-396.
[9] Telukdarie, A., Dube, T., Matjuta, P., & Philbin, S. (2023). The opportunities and challenges of digitalization for SME’s. Procedia Computer
Science, 217, 689-698.
[10] Ramanujam, V., Kumar, P., & Rao, Y.V. (2018). The Impact of Information and Communication Technology (ICT) Tools on the Business
Functions: A Study on Tour Operating Firms. RESEARCH REVIEW International Journal of Multidisciplinary, Special Issue, 84–93.
https://doi.org/10.5281/zenodo.1334500
[11] https://rural-interfaces.eu/wp-content/uploads/2022/05/SHERPA_DiscussionPaper-digitalisation.pdf
Business Digitalization, Halli Areas, Rural Development, Market Challenges.