Citation:

Imran Maulana, Dedy Sushandoyo. "Applying Design Thinking: A Case Study on Juragankos Bandung's Proposed Minimal Viable Product" International Research Journal of Economics and Management Studies, Vol. 3, No. 3, pp. 18-22, 2024.

Abstract:

Juragankos Bandung is an intermediary platform that connects boarding house owners with individuals seeking accommodation in the Bandung Raya area. As the journey of Juragankos Bandung in developing a user-centric MVP (Minimum Viable Product) and the need for an independent platform beyond social media to revolutionize boarding house rentals in Bandung Raya, the goals and challenge is to identify and determine a set of feature recommendations for Juragankos Bandung MVP development that addressing the identified needs and preferences of prospective boarding house seekers. Design thinking is the backbone of this study, guiding through stages of empathizing, defining, ideating, prototyping, and testing to systematically progress from understanding the end-user's perspectives. Several tools are used in every stage, consisting of a user persona, empathy map, value proposition canvas, SCAMPER, high fidelity prototyping, and usability testing to contribute uniquely to the development of the MVP, ensuring the final product is user-centric and market-ready. Insights from the value proposition canvas help to identify the key needs and preferences of individuals seeking boarding houses in Bandung Raya. Subsequently, the SCAMPER technique is employed to generate proposed key features for the MVP of Juragankos Bandung. These features are Embedded Google Maps Integration, Interactive 360-degree Virtual Tours, a Property Rating System with Photo Reviews, Close to University-Based Search Filters, Oper Sewa, Direct Chat, and a Reverse Searching System.

References:

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Keywords:

Minimum Viable Product; Design Thinking; Juragankos Bandung; Boarding House; Intermediary Platform.