Citation:

Yi-Chan Chung, Shih-Tung Fan. "Research on Factors Affecting the Success of Tourism Factory Operations" International Research Journal of Economics and Management Studies, Vol. 3, No. 3, pp. 23-25, 2024.

Abstract:

As the income of Taiwanese people has increased, consumers have paid more and more attention to tourism activities. Tourism factories have become a new highlight in attracting domestic and foreign tourists for leisure and entertainment. To improve the competitive advantage of tourism factories, they must understand the factors influencing business success. Through questionnaire data analysis, this paper analyzes the factors that contribute to the success of tourism factories. The results of this study can be used as a reference for tourism factories to improve their competitiveness and save unnecessary costs.

References:

[1] Chen, C.L. 2012, The Analysis of Critical Success Factors of the Business Development for the Service Industries. Master's Thesis, Institute of Industrial Engineering, Chung Yuan University.
[2] David A. Aaker, 2005, From Fargo to the World of Brands: My Story So Far. ISBN 1587364956.
[3] Tu, E.P., 2016.The Relationship of The Study on Customer Participation, Experience Value, and Brand Image of Taiwanese Tourism Factory. Master's Thesis, Master of Cultural and Creative Design Management Industry, National Taichung University of Education.
[4] Rob, L. James, W.,2003. Successful Factors for a Travel Web Site: Perceptions of on-line Purchasers in Hong Kong. Journal of Hospitality & Tourism Research, 27(1), 118-124.
[5] Thompson, A.A., Strickland, A. J., 1999. Strategic Management,11 edition, McGraw-Hill.

Keywords:

Tourism Factory, Business Success Factors, Competitiveness.