Citation:

Dianta Hasri Natalius Barus. "Shopee's Market Interest Trend Monitoring in Indonesia: How They Stay at The Top" International Research Journal of Economics and Management Studies, Vol. 3, No. 3, pp. 26-35, 2024.

Abstract:

Shopee is one of the largest e-commerce in Asia and, specifically in Indonesia. Every month, they are visited by no less than one hundred million users who are looking for various types of needs. In Indonesia itself, during 2020, there was an increase in the number of segments of society who became new internet users, and this further strengthened Shopee in the Indonesian market. From 2020 to 2021, Shopee experienced a five-point increase in the popularity index, and the trend continued into 2022 with a two-point increase. However, in the period from 2022 to 2023, they experienced a 14% decrease in the index. The semester trend often exceeds the overall average. Despite a downturn, Shopee still maintains a strong interest from consumers. There is a cross-section in week 200, suggesting a decrease in market interest in the next year. Shopee has at least experienced a 20% decline in popularity index from its highest index in 2020. However, the weekly index trend suggests they will strengthen in the next period due to a large volume of interest from consumers in the last quarter of 2023. In contrast, Shopee's annual trend has significantly declined, falling below its initial position at the beginning of 2020. If Shopee's popularity index has been averaging four years, then it is likely to rise in the near run.

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Keywords:

e-Commerce, Digital Marketing, Online Business, Google Trend, Digital Analytics, Market Perception, Digital Branding.