Citation:

Sita Dewi, Jesica Ana Maria Damnik, Francisca Hermawan, Hadi Santoso. "Factors That Influence Young People's Buying Interest at Klik Indomaret" International Research Journal of Economics and Management Studies, Vol. 3, No. 3, pp. 114-119, 2024.

Abstract:

The advancement of information technology has brought people to the internet. In Indonesia, 72% of the population is connected to the internet, most of whom are young people. One of the uses of the internet in business is for online shopping from online stores. Klik Indomaret is an online store that focuses on presenting the various needs of the community, making shopping easier from home or from anywhere. Many factors influence consumer buying interest when shopping both online and offline. Product, price, promotion and place are considerations for consumer buying interest. Discounts are an easy way to pay and are a form of promotion to attract consumer buying interest. In online shopping, the ease of delivery of groceries to consumers and the cheap shipping costs of groceries to consumers are online shop promotions, which are also a consideration for consumer buying interest. The purpose of this study was to determine the effect of discounts, shipping costs, and payment methods on young people's buying interest in Klik Indomaret, both partially and simultaneously. The results showed that partially only shipping costs affected young people's buying interest in Klik Indomaret. While simultaneously, discounts, shipping costs, and payment methods affect the buying interest of young people at Klik Indomaret.

References:

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Keywords:

Young People, Buying Interest, Discount, Shipping Cost, Payment Method.