Citation:

Luh Nyoman Ayu Tri Marhaeni, Putu Yudy Wijaya, Ida Ayu Putu Widani Sugianingrat. "Determinants of Repurchase Intention (Case Study of Shopee E-Commerce Application Users in Denpasar City)" International Research Journal of Economics and Management Studies, Vol. 3, No. 3, pp. 159-167, 2024.

Abstract:

Repurchase intention is the behavior of consumers who receive a positive response to a product or service from a company and intend to repurchase that product. This research aims to determine the influence and analyze the determinants of repurchase intention on the Shopee e-commerce application in Denpasar City. This research uses quantitative methods. The population in this study are users of the Shopee application and have shopped more than once through the application. Data were collected using questionnaires with 105 respondents and other methods such as observation, interviews, documentation, and literature. The data analysis used is descriptive and inferential, using the Structural Model-Partial Least Square (SEMPLS) method. The research results show that the direct influence of promotion, service quality, and product review factors positively and significantly affect the intention to repurchase Shopee e-commerce in Denpasar City. In contrast, trust does not affect the intention to repurchase the Shopee e-commerce application in Denpasar City. The results of testing the trust factor as a mediator do not mediate the influence on repurchase intentions on the Shopee e-commerce application in Denpasar City. The research implies that companies providing e-commerce services must pay more attention to things that can improve services in applications to compete in the business world and retain consumers to continue using the application.

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Keywords:

E-commerce, Promotion, Service Quality, Product Review, Repurchase Intention, Trust.