Citation:

Muhammad Fahmi Askar, Anh Dung Do. "Strategic Management Practices to Increase Profitability in Real Estate Development: A Case Study of the Amani in Bogor City" International Research Journal of Economics and Management Studies, Vol. 3, No. 3, pp. 197-206, 2024.

Abstract:

The research explores strategic planning challenges and opportunities in the real estate development sector, focusing on The Amani Real Estate Development Company’s competitive positioning and growth prospects in the South Bogor City market. Through a comprehensive analysis utilizing frameworks such as Porter’s Five Forces, Ansoff Matrix, Porter’s Value Chain, and SWOT Analysis, key findings and strategic recommendations are derived. The study investigates Amani’s differentiation from competitors, profit maximization on land development in Bogor City, and future business strategies to sustain competitiveness and drive growth. Financial strategies prioritize cash flow optimization and capital allocation, while customer engagement initiatives aim to enhance satisfaction and loyalty. Product development strategies focus on crafting compelling narratives and introducing innovative housing concepts. Operational excellence, human resource development, and strategic partnerships are essential for market expansion and brand enhancement. Digital marketing enhancements and a customer-centric approach are recommended to strengthen market presence and responsiveness to consumer needs. The longterm development vision emphasizes sustainability and community-building objectives. The research provides valuable insights into The Amani’s strategic planning and implementation, contributing to its sustainable growth and competitiveness in the dynamic real estate market landscape.

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Keywords:

Real Estate Development, Strategic Planning, Competitive Analysis, Market Positioning, Growth Strategies.