Citation:

Ekiru Francis Anno, Atana James Ekuwom, Samuel Ejore Etapar, Ezekiel Najalimo Dida. "Setting Competition within the Necessary Limits in Livestock Markets: Intervention in Turkana, Kenya, to Manage Competitive Rivalry among Traders" International Research Journal of Economics and Management Studies, Vol. 3, No. 3, pp. 263-272, 2024.

Abstract:

Socioeconomic characteristics, the interrelationships between competitive rivalry (phenomenon) and livestock production, marketing, demand, and supply market forces, and the effectiveness of livestock business models were utilized to investigate the causes and effects of rivalry in the context of livestock marketing in Turkana. The study aimed to identify the critical factors that should govern competitive practices in Turkana markets. Primary and secondary markets in Turkana West, Turkana South, and Loima Sub-Counties were examined for the research. From three sampling frames, i.e., primary market traders, secondary market traders, and service providers in government and civil society organizations, 364 participants were sampled. Exploratory and descriptive research designs were used to organize the research study, and a mixed methods approach was used to gather data. The research data was analyzed and presented using qualitative, descriptive, and inferential statistical methods. As the primary causes of competitive rivalry in markets, the study identified a vast disparity in the resource capacities of traders, ineffective livestock production and marketing systems, an imbalance between demand and supply in markets, stringent non-market forces, and the absence of formal livestock models. The research suggests strategies to tackle challenges such as inadequate business capital resources, high levels of trader illiteracy, and lack of market information and technology adoption. These issues are identified as obstacles to gaining market access and implementing well-designed livestock business models, which are crucial for revolutionizing livestock production and marketing in dryland regions like Turkana. As a result, the study’s findings suggest that bolstering the capabilities of local and regional traders and markets will result in a paradigm shift in marketing strategies, improve the competitiveness of local traders in terminal markets, and establish livestock as a substantial economic driver in the pastoral area.

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Keywords:

Competition, Rivalry, Business Models, Market Economy, Demand, Supply, And Marketing Systems.