Citation:

Nguyen Minh Tuan, Dang Cuc Mai, Nguyen Hai Yen, Ho Thuy Duong, Duong Thi Thu Hue, Tran Thi Thanh Huyen. "Research on Online Order Buying Behavior on Shopee Food Platform" International Research Journal of Economics and Management Studies, Vol. 3, No. 4, pp. 297-302, 2024.

Abstract:

With the current technology boom, the trend of ordering and shopping online is increasing. In particular, the trend of ordering fast food through online platforms is increasingly popular. The digital age seems to open a new era for the F&B industry. According to the results of the “Market survey on consumer demand in the Vietnamese culinary industry” conducted by author Jane Ha of Kantar website in 2020, up to 43% of people in Ho Chi Minh City and 34% of people in Hanoi Order food online at least once a week. People are going to have a couple of choices when it comes to purchasing food: home delivery or takeout, especially in light of fears about an epidemic. However, ordering food for delivery to your house accounts for twice as much as ordering takeout. Up to this point, when the epidemic in our country has been controlled, the choice of ordering food through the Shopee Food platform of students at Hanoi University of Natural Resources and Environment is still very popular and prevalent. , because it seems to have become the shopping habit of young people. Above all, the Shopee Food platform is constantly developing this platform and promoting customer attraction strategies through Marketing tools. So what effects does the Shopee Food platform bring to influence the decision to use the platform, and will these behavioral habits of students continue to be maintained in the future? During the process of researching and synthesizing documents, the authors realized that no documents were researching the perceptions of students at Hanoi University of Natural Resources and Environment on the Shopee Food platform. Therefore, the group of authors agreed to choose the topic: “Research on factors affecting online ordering behavior on the Shopee Food platform of students at Hanoi University of Natural Resources and Environment".

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Keywords:

Customer behavior, Online ordering, Hanoi.