Citation:

Ardiaz Ajie Aryandika, Dhena Kamila Fu’adi, Afina Hasya. "Development of a New Canvas Business Model by Integrating the Success Factors of the Hotel Business" International Research Journal of Economics and Management Studies, Vol. 3, No. 5, pp. 17-23, 2024.

Abstract:

This research examines the development of a business model canvas in a block diagram for the Hotel industry that includes key success factors in the Hotel business. The development of a new block diagram on the Business Model Canvas was carried out through analysis of data collected from interviews with Hotel managers and a review of related literature references. This research reveals that hotel business success factors can be integrated into a business model canvas so that hotel managers can use them to create business strategies and maximize company revenues.

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Keywords:

Business model canvas; Hospitality Service; Hotel Business; Internal Marketing; Tourism Industry.