Citation:

Dr. Amit M. Bhattacharya. "A Study on AI-based News-Anchoring on Electronic Media" International Research Journal of Economics and Management Studies, Vol. 3, No. 5, pp. 52-60, 2024.

Abstract:

It is too early to declare ‘Artificial Intelligence is a boon’. It may prove to be a bane even in the near future because the development of Artificial Intelligence is still in its nascent stage, and the future of it is unknown. Any new technique and technology has its ‘disruptive’ impact on the ecosystem of socio-economic texture; however, as the propositions of Economics say ‘there is no exact alternative to anything’; it applies in the context of Artificial Intelligence also. Our present concern in this paper is to gauge the disruptive/constructive impact on the news-anchoring of television production in India. The ‘machine learning’ technology and self-communicating system have brought a paradigm shift in almost all aspects of life in in recent years. Augmented Reality, Virtual reality, IoT and ML have revolutionized the entire programming abilities for creating totally new environments. Certainly, it is the human being who has preferred to inverse the man-machine relationship in quest of mitigating the drudgery of working and living. Indeed, the miraculous development in the field of machine-based information and communication systems have reduced the use of time, money and energy to a great extent, but at the same time, it has augmented the dangers of elimination of ‘human beings’ from the entire working world. The first condition of human development is the ‘inquisitiveness’ and ‘constructivism’ through which it does not only establishes new horizons for further development but also augments the social dignity, thereby opening up new vistas for the next generations. Pheidippides (530 BC) had to run for more than 40 kilometers just to deliver news of triumph, and now a days, such information can be delivered through a click of a mouse or more securely through the satellite-based communication system. However, had Pheidippides not run for such a great distance, the grace of running Marathon in the Olympics would not have tested the limits of human physical strength! Human being is conditioned to be in touch with other humans for eons and depriving them from this natural preference by replacing the human element by machine will definitely prove to be disastrous because the biggest ever pandemic in the modern age is ‘loneliness’ and not the physical ailments. A senior executive and AI scientist had recently uttered ““forget Artificial Intelligence – in the brave New world of big data, it’s ‘Artificial Idiocy’ we should be looking out for.”At present, the world is impacted and ruled by digitalization technology that includes multiple mass media platforms, including TV and newspapers. Bestowing an entirely different structure and personality through Artificial Intelligence and other innovations by impersonating human insight for programming them to think like human beings and to copy their activities should be well-neigh unacceptable. AI may elevate the status of the mass media and focusing business activities from content creation to the purchaser experience altogether, but one thing should be kept in mind that ‘human beings’ is the ultimate truth for which anything and everything should work. The constant and progressive use of AI in Social media, Automated Journalism and many more is desirable till it does not surpass the human ability to think, act and digest as per its natural inclinations and preferences.. The objective of this research piece is to offer an overview of the application of AI and to gauge the impact of news-anchoring on television broadcasting. The study will rely entirely on secondary sources of data and attributes and the major finding will be brought forth from the perspective of robotic journalism.

References:

[1] Indian Television Sees Spurt Of AI-Driven Robotic News Anchors In Multiple Language Channels - Swarajya - The Ultimate AI Tools Directory | AiBotz.online
[2] analyticsinsight.net, July 14, 2023
[3] Samani Hooman Aghaebrahimi. Lovotics: Loving robots. LAP LAMBERT Academic Publishing, 2012 and Samani Hooman Aghaebrahimi, Cheok Adrian David, Tharakan Mili John, Koh Jeffrey, Fernando Newton. A design process for lovotics. pages 118–125, 2011.
[4] Winfield Alan FT, Erbas Mehmet Dincer. On embodied memetic evolution and the emergence of behavioural traditions in robots. Memetic Computing, 3(4):261–270, 2011.
[5] Nolfi Stefano, Floreano Dario, Floreano Dario. Evolutionary robotics: The biology, intelligence, and technology of self-organizing machines, volume 26. MIT Press Cambridge, 2000].
[6] Bianco Raffaele, Nolfi Stefano. Toward open-ended evolutionary robotics: evolving elementary robotic units able to self-assemble and self- reproduce. Connection Science, 16(4):227–248, 2004.
[7] Blackmore Susan. Consciousness in meme machines. Journal of Consciousness Studies, 10(4–5):4–5, 2003.
[8] Alsina-Jurnet I., Gutiérrez-Maldonado J. Influence of personality and individual abilities on the sense of presence experienced in anxiety triggering virtual environments. International Journal of Human-Computer Studies, 2010
[9] Gibson J.J. The senses considered as perceptual systems. 1966.
[10] Naimark M. Realness and interactivity. The art of human-computer interface design, pages 455–459, 1990
[11] Steuer J. Defining virtual reality: Dimensions determining telepresence. Journal of communication, 42(4):73–93, 1992.
[12] Cheok A.D. Huggy pajama: A remote interactive touch and hugging system. Art and Technology of Entertainment Computing and Communication, ISBN 978-1-84996-136-3. Springer-Verlag London Limited, 2010, p. 161, 1:161, 2010.
[13] Ranasinghe N., Cheok A.D., Nii H., Fernando O.N.N., Ponnampalam G. Digital taste for remote multisensory interactions. In Proceedings of the 24th annual ACM symposium adjunct on User interface software and technology, pages 79–80. ACM, 2011.
[14] Jin S.A.A. âÂIJit feels right. therefore, i feel present and enjoyâÂİ: The effects of regulatory fit and the mediating roles of social presence and self- presence in avatar-based 3d virtual environments. Presence: Teleoperators and Virtual Environments, 20(2):105–116, 2011.
[15] Edirisingha P., Nie M., Pluciennik M., Young R. Socialisation for learning at a distance in a 3-D multi-user virtual environment. British Journal of Educational Technology, 40(3):458–479, 2009.
[16] Larsson P., Väljamäe A., Västfjäll D., Tajadura-Jiménez A., Kleiner M. Auditory-induced presence in mixed reality environments and related technology. The Engineering of Mixed Reality Systems, pages 143–163, 2010.
[17] Nanayakkara S., Taylor E., Wyse L., Ong S.H. An enhanced musical experience for the deaf: Design and evaluation of a music display and a haptic chair. In Proceedings of the 27th international conference on Human factors in computing systems, pages 337–346. ACM, 2009.
[18] Koh Jeffrey Tzu Kwan Valino, Peiris Roshan Lalintha, Zhu Kening, Polydorou Doros, Nakatsu Ryohei. Uncovering analogness and digitalness in interactive media. In Proceedings of the 30th ACM international conference on Design of communication, pages 233–242.
[19] Benyon D., Smyth M., O'Neill S., McCall R., Carroll F. The place probe: exploring a sense of place in real and virtual environments. Presence: Teleoperators and Virtual Environments, 15(6):668–687, 2006.
[20] Luciani A., Urma D., Marličre S., Chevrier J. Presence: the sense of believability of inaccessible worlds. Computers & Graphics, 28(4)509–517, 2004.
[21] Mennecke B.E., Triplett J.L., Hassall L.M., Conde Z.J. Embodied social presence theory. In hicss, pages 1–10. IEEE Computer Society, 1899.
[22] Dreyfus H.L., Dreyfus S.E., Athanasiou T. Mind over machine. Free Press, 2000.
[23] Samani H.A., Cheok A.D. From human-robot relationship to robot-based leadership. In Human System Interactions (HSI), 2011 4th International Conference on, pages 178–181. IEEE, 2011.

Keywords:

Artificial Intelligence, Machine Learning, Robotic Journalism, Augmented Reality, IoT.