Citation:

Sultan Hamed Al Ramadhani, Badar Hashil Said Al Badri, Dr. Mohd Irfan Rais. "Impact of Social Media Channels on Creating Consumer Purchase Intentions in Oman" International Research Journal of Economics and Management Studies, Vol. 3, No. 5, pp. 142-159, 2024.

Abstract:

This research discusses the impact of social media channels on creating consumer purchase intentions in the Sultanate of Oman, with reference to various research studies in the same field. The study discusses the positive or negative impact of these channels and their role in changing consumers’ decisions to purchase goods and services and reveals. The study examines some of the factors that have a clear impact on changing the purchasing decisions of consumers in Omani society, sheds light on some of the issues or strategies used, and identifies the real role that social media has in enhancing the goals of commercial companies and achieving high productivity, in this study. Information and data were obtained through research articles, literature review, analysis of previous studies, conclusion of some results, ideas and theories, and conclusion of some recommendations that may help in achieving the goals of different commercial environments for all commercial fields and the impact of channels on their customers.

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Keywords:

Social, Consumer, Media.