Citation:

Paulus Nicholas Gunawan, Santi Novani. "Scenario Planning of PT. Islands Cipta Kreasi (Contractors’ Business) in Reaching Sustainable Business Operations in Indonesia" International Research Journal of Economics and Management Studies, Vol. 3, No. 6, pp. 84-98, 2024.

Abstract:

This research will explore the strategies needed to face the next 5 years from a contractor company in Indonesia called PT. Cipta Kreasi Islands. PT. Islands Cipta Kreasi is a family business that has been running for 20 years. Research is carried out so that companies can prepare strategies for the next years and have continuous aspirations. Based on the condition of the contracting business in Indonesia, this industry is one that has quite stable development and is continuously experiencing development where the contracting business is a business that is much desired, and construction projects are also increasing in number, not only in large numbers but in line with the development of the times where businesses have contractors who operate through digital media. Data collection will be divided into 2, namely primary and secondary. Primary data was obtained from interviews conducted with stakeholders at PT. Cipta Kreasi Islands. Primary data will be included in the formation of SWOT and scenario planning. Secondary data will use data obtained from scientific journals or books related to the research carried out. Secondary data will be embedded in the analysis carried out, namely PESTEL and Porter’s 5 Forces. The result of the research using scenario planning supported by SWOT, PESTEL, and Porter’s 5 Forces analysis produces a 2x2 matrix of driving forces that have the highest impact and uncertainty values. These two driving forces, namely the level of competitiveness and project tenders, produce 4 scenarios that will be used to determine the next few years, namely the perfect combo scenario, painful victory, unpleasant views, and always a choice. The results of these 4 scenarios produce specific strategies to use for each scenario and strategies that can be used to handle all scenarios, such as acquiring more loyal customers, portfolio diversification, increasing operational effectiveness and efficiency, and management for employee retention.

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Keywords:

Scenario Planning, SWOT, Porter’s 5 Forces, PESTEL, driving forces, 2x2 matrix.