Citation:

Bibit Kurnianingsih, Naili Farida, Reni Shinta Dewi. "The Effect of Perceived Value, Trust and Service Quality on Repurchase through Customer Value as an Intervening Variable (Study on Banaran Coffee & Art Coworking Space Semarang City)" International Research Journal of Economics and Management Studies, Vol. 3, No. 6, pp. 336-347, 2024.

Abstract:

The purpose of this study is to investigate how Repurchase through Customer Value is impacted by Perceived Value, Trust, and Service Quality. Explanatory research approaches are used with a quantitative approach in this study. This study’s method of gathering data involved using a questionnaire with five possible answers. One hundred samples were used in this investigation, specifically from patrons of the Banaran Coffee & Art CoWorking Space in Semarang City. The research employed the Statistical Package for the Social Sciences (SPSS) as its analysis approach. The findings of this study show that perceived value, trust, and service quality all have a substantial impact on customer value. Perceived value, trust, service quality, and customer value all have a strong impact on repurchase. Furthermore, customer value can moderate the relationship between perceived value, trust, and service quality in repurchase. The findings of this study can be used as a resource for management to design marketing strategies, particularly at Banaran Coffee & Art CoWorking Space Semarang City. Future researchers should increase the number of samples used to obtain a more comprehensive assessment of the research variables. Furthermore, this study employs SPSS data processing methods; perhaps in the future, PLS and other data processing tools will be used.

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Keywords:

Consumer Behavior, Customer Value, Perceived Value, Repurchase, Service Quality, Trust.