Citation:

Indra Rinaldhi, Yos Sunitiyoso. "Scenario Planning Development For Calibration Laboratory (Case Study PT Bekin Teknusa Unggul)" International Research Journal of Economics and Management Studies, Vol. 3, No. 6, pp. 362-378, 2024.

Abstract:

Calibration laboratories are usually established for two reasons, to meet the internal organization needs or to meet applicable regulations. Calibration laboratories with the aim of meeting applicable regulations are usually very specific in certain fields. The Bekin Teknusa Unggul calibration laboratory is in the field of gas instrument calibration, the objective is to fulfil client needs to comply with the applicable regulations. This type of calibration laboratory usually has a niche market. However, because it is very dependent on regulations, market conditions are very vulnerable to change if the direction of regulatory policy changes. This research will explore the future business situation of the calibration laboratory and prepare scenario planning to face various possible situations in the next 5 years. The research began by analyzing the company and its business environment, using several methods, such as VRIN, SWOT, Porter Five Forces, and interviews with relevant stakeholders. Then continue with conducting a customer survey to obtain information regarding customer perceptions of the laboratory. From the analysis and survey, 9 driving forces were identified. The driving forces are assessed regarding the impact on the laboratory and its uncertainty. The assessment is carried out by presenting the driving forces to all laboratory stakeholders and asking them to provide a rating of the impact and its uncertainties. From the two driving forces, four scenarios that might occur in the future were prepared. For each of these scenarios, possible implications and strategy options that can be used by the laboratory are prepared.

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Keywords:

Business Environment, Calibration Laboratory, Environmental Regulation, Scenario Planning, Laboratory.