Citation:

Achmad Djuraidi, Juwita Sari, Muktar Redy Susila, Vinza Hedi Satri. "The Role of Purchase Interest Mediates the Influence of Price, Location, and Facilities on Home-Buying Decisions" International Research Journal of Economics and Management Studies, Vol. 3, No. 7, pp. 123-132, 2024.

Abstract:

PT. X chooses a strategic location for running its business. Interviewing buyers conducted this research directly. A total of 75 buyers were made responses. PT. X chooses a strategic location for running its business. The variables analyzed include price, facilitation, buying interest, and buyer decisions. The data was analyzed using the Partial Least Square (PLS) method. The results showed that: a) price had a significant and positive effect on buying interest; b) location has a significant and positive effect on buying interest; c) facilities have a significant and positive effect on buying interest; d) price has no significant effect on buying decisions; e) location has a significant and positive influence on buying decisions; f) the facility has no significant effect on the purchase decision; g) buying interest has a significant and positive effect on buying decisions; h) buying interest can mediate the influence of price on buying decisions; i) purchase interest can mediate the influence of location on buying decisions; and j) purchase interest can mediate the influence of facilities on buying decision.

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Keywords:

Buying Interest; Price; Location; Facilities; Purchase decision; House.