Citation:

Hieronimus Agga, Oktofa Yuda. S. "A User-Based Valuation Model for PT GoTo Gojek Tokopedia Tbk" International Research Journal of Economics and Management Studies, Vol. 3, No. 7, pp. 141-147, 2024.

Abstract:

Digitalization process and implementation have been playing a vital role in human daily activities. Digitalization has solved thousands and various issues and problems occurring in daily human activities. Not only humans but various businesses have also adopted digitalization to be implemented in their daily operations in order to create efficiency, effectiveness, and value propositions to customers and also to be applied to the company/firm operations. An example would be PT. GoTo Gojek Tokopedia Tbk. The company's source of revenue is acquired through the digitalization processes and adoption of digital technology to accommodate its platforms, such as the marketplace, rider-hailing services and e-wallet services. Going in line with the evolving outstanding breakthrough of technology and digitalization, corporate financial valuation also must adjust and upgrade their valuation approach and techniques in order to value those digital companies in order to be relevant. Through this research, the elaboration and implementation of user-based valuation techniques to PT. GoTo Gojek Tokopedia will be conducted. This approach/technique values a company through the amount of users (Assets). From the findings, it is shown that the company is overvalued compared to the current market cap and price per share.

References:

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Keywords:

Digital company, Valuation, User-based valuation.