Citation:

Prihatini Ade Mayvita, Syahrial Shaddiq, Farida Yulianti. "The Influence of Behavior, Subjective Norms, and Tourist Perceptions on Interest in Visiting Tourist Attractions in Indonesia Based on a Green Business Perspective" International Research Journal of Economics and Management Studies, Vol. 3, No. 7, pp. 229-233, 2024.

Abstract:

Environmental friendliness and sustainability are becoming more and more crucial to the growth of the tourism sector. This study examines how tourists' views, behavior, and subjective standards affect their desire to visit Indonesian tourist destinations while taking green business considerations into account. Tourist interest in visiting tourist areas will increase with the use of sustainable business and environmental care concept.

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Keywords:

Sustainable Tourism, Green Business, Tourist Behavior, Subjective Norms, Tourist Perceptions.