Citation:

Ifani Febianti, Maris Agung Triandewo. "Factors Affecting Behavioral Intentions Mediated by Customer Satisfaction" International Research Journal of Economics and Management Studies, Vol. 3, No. 7, pp. 447-453, 2024.

Abstract:

The research objective is to examine the effect of Behavioral Intentions mediated by Customer Satisfaction on Richeese Factory Customers in Bekasi. The research design used in this research is quantitative. The sampling method used in this study was purposive sampling, using 229 respondents in Bekasi. The data for this study used primary data, and questionnaires were distributed to respondents. This research uses SmartPLS 3.0 as a testing tool. The outcomes are as follows: Hedonic Value and Costumer Value do not influence Behavioral Intention, while Utilitarian Value, Customer Perceived Value and Customer Satisfaction influence Behavioral Intentions, respectively. Customer Perceived Value influences Customer Satisfaction, and Customer Perceived Value influences Behavioral Intentions mediated by Customer Satisfaction.

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Keywords:

Hedonic Value, Utilitarian Value, Conditional Value, Customer Perceived Value, Customer Satisfaction, Behavioral Intentions.