Citation:

Febtria Loveanda, Maris Agung Triandewo. "Influencing Factors Perceived Value on Customers Netflix Application in Bekasi" International Research Journal of Economics and Management Studies, Vol. 3, No. 8, pp. 180-187, 2024.

Abstract:

The purpose of this study was to determine the effect of Perceived Enjoyment, Perceived Usefulness, and Perceived Cost on Customer Loyalty mediated by the Perceived Value of Netflix Application customers in Bekasi. This research uses descriptive research and causality research for research design. Questionnaires were spread out as a data collection effort with a 5-point Likert scale in measuring variables. Sampling was carried out using a purposive sampling technique and used 214 respondents who fit the criteria. This research uses SmartPLS 3.0 as a testing tool. The outcome of this research shows that Perceived Enjoyment affects Perceived Value, Perceived Usefulness affects Perceived Value, Perceived Cost has no effect on Perceived Value, Perceived Value affects Customer Loyalty, Perceived Enjoyment affects Customer Loyalty, Perceived Usefulness affects Customer Loyalty, Perceived Cost has no effect on Customer Loyalty. Perceived Enjoyment affects Customer Loyalty, which is mediated by Perceived Value; Perceived Usefulness affects Customer Loyalty, which is mediated by Perceived Value; and Perceived Cost affects Customer Loyalty, which is mediated by Perceived Value.

References:

[1] Chopdar, Prasanta K., Nikolaos Korfiatis, and Miltiadis D. Lytras. 2018. Mobile shopping apps adoption and perceived risks: A cross-country perspective utilizing the Unified Theory of Acceptance and Use of Technology. 10.1016/j.chb.2018.04.017.
[2] Hasan, Md R., A. . Jha, and Yi Liu. 2018. “Semantic Scholar.” Excessive use of online video streaming services: Impact of recommender system use, psychological factors, and motives, (Maret), 220-228. https://doi.org/https://doi.org/10.1016/.
[3] Muvi. 2014. “Video-on-Demand (VoD) Bukan Kebaruan Tapi Norma Industri Hiburan Saat Ini.”
[4] Øfsti, M. 2020. Strategi Distributor Menghadapi Bioskop Tertutup: Tanggapan Norwegia terhadap Covid-19. Tinjauan Media Layar Baltik.
[5] “Persaingan Platform "Video Streaming" di Indonesia.” 2019. DailySocial. https://dailysocial.id/post/persaingan-platform-video-streaming-di-indonesia.
[6] Prabjit, Prabjit, Cynthia V. Salim, and Willy Gunadi. 2021. The Influence of Service Quality, Perceived Value, Customer Satisfaction and Brand Trust towards Customer Loyalty in Subscription Video on Demand, (November). 10.33258/BIRCI.V4I4.3140.
[7] Singh, Nidhi, and Neena Sinha. 2020. Assessment of mobile technology use in the emerging market: Analyzing intention to use m-payment services in India 44 (October). https://doi.org/10.1016/j.telpol.2020.102009.
[8] “Survei: Disney+ Hotstar Jadi Aplikasi Streaming Berbayar Terlaris di Indonesia.” 2023. Databoks. https://databoks.katadata.co.id/datapublish/2023/03/09/survei-disney-hotstar-jadi-aplikasi-streaming-berbayar-terlaris-di-indon esia.
[9] Tang, Jie, Bin Zhang, and Umair Akram. 2019. “Asia Pacific Journal of Marketing and Logistics.” User willingness to purchase applications on mobile intelligent devices: evidence from app store 32 No. 8 (Desember): 1629-1649. https://doi.org/10.1108/APJML-06-2019-0411.
[10] Zhou, Tao, and Yaobin Lu. 2011. The Effects of Personality Traits on User Acceptance of Mobile Commerce, 545-561. 10.1080/10447318.2011.555298.
[11] Zietsman, Mariëtte L., and Pierre Mostert. 2018. “International Journal of Bank Marketing,” Perceived price and service quality as mediators between price fairness and perceived value in business banking relationships: A micro-enterprise perspective 37 (September): 2-19. https://doi.org/10.1108/IJBM-07-2017-0144.

Keywords:

Perceived Enjoyment, Perceived Usefulness, Perceived Cost, Customer Loyalty, Perceived Value.