Citation:

Rafi Pratama, Wawan Dhewanto. "Assessing the Social Impact and Community Engagement of the Micro Urban Food Forest Campaign at Masagi Koffee : A Mixed-Methods Study" International Research Journal of Economics and Management Studies, Vol. 3, No. 8, pp. 253-257, 2024.

Abstract:

This research conducts an SIA of the effectiveness of the Micro Urban Food Forest Campaign at Masagi Koffee, Bandung, Indonesia, in enhancing environmental sustainability and community involvement. This research uses a mixed - methods approach by integrating qualitative interviews with key stakeholders and quantitative survey data analyzed by logistic regressions. The findings imply that, while the AAF initiative of inculcating environmental awareness and promoting sustainability had been a moderate success amongst the participants; however, there are problems in attaining consistent community participation. Logistic regression analysis outlined the awareness and knowledge as significant predictors of achievement of the sustainability practice and hence quoted that there is a need for targeted strategies for raising behavioral change. The results are somewhat constrained but indicate that this campaign is a vehicle of potential generation for models of urban greening initiatives that offer valuable lessons on how to engage a community toward a long-term impact on the environment. The results can definitely inject further life into the larger discourse on urban sustainability by illustrating how to make future social impact assessment exercises more empirically driven.

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Keywords:

Community Engagement, Social Impact Assessment, logistic regression, urban sustainability, environmental awareness, Micro Urban Food Forest.