Citation:

Raghunath Reddy Koilakonda, Manoj Gudala. "The Role of Change Management in Enhancing Data-Driven Decision Making: Insights from Business Intelligence Initiatives" International Research Journal of Economics and Management Studies, Vol. 3, No. 8, pp. 258-264, 2024.

Abstract:

In the current business environment, an organization’s ability to make beneficial, data-driven decisions is crucial to its prosperity. The present research examines how change management strategies, namely Business Intelligence (BI) initiatives, enhance these qualities. Business Intelligence (BI) systems offer tools for collecting, interpreting, and presenting data in order to deliver insights that may be put to use. Adept deployment of organizational changes requires effective management. In order to demonstrate how effective change management promotes BI adoption and optimization, this study synthesizes existing literature and empirical data. Data-driven decisions are supported when obstacles like skill gaps and aversion to change are addressed. In addition to facilitating the implementation of BI, proactive change management fosters a culture that is focused on data. It has been determined that leadership, training, and stakeholder engagement are essential tactics. In conclusion, organizations may effectively utilize their data when they combine cutting-edge technology with sound change management procedures. This strategy makes it easy to keep a competitive edge and make strategic judgments.

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Keywords:

Data-Driven Decision-Making, Business Intelligence (BI), Change Management, Data Analytics, Organizational Change, Performance Monitoring, Continuous Improvement.