Citation:

Tran Thi Thu Thao. "Research on Factors Affecting the Sustainable Development of the Nighttime Economy in Hanoi" International Research Journal of Economics and Management Studies, Vol. 4, No. 10, pp. 55-60, 2025. Crossref. http://doi.org/10.56472/25835238/IRJEMS-V4I10P108

Abstract:

Hanoi is one of the cities with favorable conditions for developing the nighttime economy, but it has not yet fully leveraged this opportunity to recover its economy after the COVID-19 pandemic. This study examines the factors influencing the sustainable development of the nighttime economy in Hanoi. The study employs Partial Least Squares Structural Equation Modelling (PLS-SEM) with bootstrapping to evaluate and test the relationships using data from 442 interviewees who have used nighttime tourism products in Hanoi. The results show five factors have a positive relationship on sustainable development of the nighttime economy, including (1) infrastructure, (2) natural conditions, (3) human resources, (4) safety, (5) institutions and policies. The study helps nighttime tourism service providers design and implement effective and sustainable strategies to attract both domestic and international tourists.

References:

[1] Son, N. N., Thu, N. T. P., Dung, N. Q., Huyen, B. T. T., & Xuan, V. N. (2023). Determinants of the sustained development of the nighttime economy: The case of Hanoi, capital of Vietnam. Journal of Risk and Financial Management, 16(8), 351.
[2] Tuong, N. T. (2022). Developing nighttime economy: International experience and policy implications for Da Nang City, Vietnam. Journal of Language and Linguistic Studies, 18(1).
[3] NGUYEN, N. S., HOANG, V. H., & Quoc Dung, N. G. O. (2023). Factors Affecting Nighttime Economic Development: Research in Hanoi, Vietnam. Asian Journal of Business Environment, 13(2), 1–7.
[4] Giang, N. T. Factors affecting the nighttime economy development in Vietnam today.
[5] Ho, H., & Pham, T. H. D. (2025). Evaluate Factors Affecting Nighttime Economy Development: Evidence from Rural Ninh Binh, Vietnam in the Context of Sustainable Tourism Strategy. International Journal of Sustainable Development & Planning, 20(4).
[6] Le, T. A., Anh, V. P. G., Huyen, T. N. T., & Ha, N. M. Q. (2023). Factors Affecting Night Economy Development: A Case Study In Da Nang City, Vietnam. Geo Journal of Tourism and Geosites, 50(4), 1373-1381.
[7] Ngo, N. Q. N. (2024). Unveiling the Night: The Economic Impact of Nighttime Tourism and Recreational Activities in Vietnam. Available at SSRN 4969076.
[8] Nga, P. T. H., & Canh, N. T. (2023). Factors Affecting the Development of the Nighttime Economy in Mekong Delta Provinces. Tạp chí Nghiên cứu Tài chính-Marketing, 1-11.
[9] Bùi, N. X. (2023). Factors Affecting Night Economy Development in Ho Chi Minh City. VNUHCM Journal of Economics-Law and Management, 7(2), 4295-4306.
[10] Nghiem, V. D., Ngo, N. Q. N., Nguyen, C. N., & Dang, N. N. H. (2025). Unveiling the Night: The Economic Impact of Nighttime Tourism and Recreational Activities in Vietnam. Available at SSRN 5224116.
[11] Nguyen, T. T. T. (2023). Factors Influencing Vietnam Youth’s Participation in the Nighttime Economy. Journal of Eastern European and Central Asian Research (JEECAR), 10(3), 515–526.

Keywords:

Sustainable development, Nighttime Economy, Hanoi.