Citation:

Akhmad Yunani, Uruqul Nadhif Dzaky, Riko Riza Maulana. "Stakeholder Engagement Level for Project Success: A Case Study of the Embedded Team at PT XYZ" International Research Journal of Economics and Management Studies, Vol. 4, No. 11, pp. 134-140, 2025. Crossref. http://doi.org/10.56472/25835238/IRJEMS-V4I11P118

Abstract:

This study examines the Stakeholder Engagement Level (SEL) and its contribution to project success within the Embedded Team of PT XYZ Fintech, a rapidly growing financial-technology company in Indonesia. The research focuses on understanding how collaboration, communication, and decision ownership among internal stakeholders influence the effectiveness of the partner onboarding process. Using a qualitative-descriptive approach supported by quantitative scoring, data were collected through questionnaires distributed to Sales Partnership, Sales Administration, and Credit Review Analyst teams. Root-cause analysis was conducted using a Fishbone Diagram to identify bottlenecks across four dimensions: Communication, People, Tools, and Process. The study found that the absence of standardized Standard Operating Procedures (SOPs) and overlapping responsibilities were the main causes of inefficiency. As a solution, the research proposes implementing a cross-functional SOP integrated with Project Management Software (PMS) specifically JIRA to improve transparency, coordination, and accountability. The proposed framework enhances stakeholder engagement and strengthens project delivery performance, providing a scalable model for digital transformation initiatives in fintech organizations.

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Keywords:

Stakeholder Engagement, Project Management Software, Digital Transformation, Fintech, Fishbone Analysis.