Citation:

Lucia Rita Indrwati, Retnosari, Erni Puji Astutik. "Implementation of the Resource-Based View Approach to Create the Competitive Advantages of Exporting for Micro, Small, and Medium Enterprises (MSMEs) in Magelang City" International Research Journal of Economics and Management Studies, Vol. 4, No. 1, pp. 194-206, 2025.

Abstract:

The research is motivated by the still unstable economic conditions in Indonesia. One of the components that can be improved to boost the Gross Domestic Product (GDP) is promoting Indonesia's export activities. The contribution of MSMEs to GDP has only been around 60.34% over the past five years. Exporters must pay attention to the products to be exported, and these products must be competitive with similar ones from other countries. To create export competitiveness, it is necessary to empower strategic resources to produce products with a competitive advantage and international standards. The Resource-Based View (RBV) approach is considered one effective method for producing such products. Differences in resources and capabilities between companies and their competitors will provide competitive advantages for the company. This research focuses on MSMEs in Magelang City. Generally, many MSME products in Magelang City are being developed or expanded for international marketing. Several major events are regularly held in the Borobudur area, such as the Dekranasda Expo and ASEAN Economic Ministers (AEM), where MSMEs can showcase, sell their products, and expand their marketing networks. This research is planned for MSMEs in Magelang City in the commodity and export sectors over a sustainable period from 2020 to 2022. Another aspect that the researcher aims to examine is the economic growth of MSMEs during that period, which is a result of export activities. This aspect constitutes the novelty of this research. The variables to be used in this study are Valuable, Rare, Imitate to Cost, and Organized (VRIO) with a Resource-Based View (RBV) approach, supported by the Analytic Hierarchy Process (AHP).

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Keywords:

Economic Conditions, MSME Contribution, Export Competitiveness, Resource-Based View (RBV), International Marketing.