Citation:

Nina Woelan Soebroto, Sri Widiyati, Th.Tyas Listyani. "Exploring the Determinants of Green Entrepreneurship: Studi Among the Younger Generation in Central Java" International Research Journal of Economics and Management Studies, Vol. 4, No. 1, pp. 311-319, 2025.

Abstract:

The young generation is expected to play a role in answering environmental challenges and the sustainability of the universe. Through revolutionary ideas and development of the times, the young generation through green entrepreneurship can accelerate the goal of a green economy. This study investigates the determinants of green entrepreneurship among the young generation in Central Java. The study used a quantitative approach through questionnaires to the young generation in middle Java. An empirical test was carried out on the data gathered from questionnaires. This study’s population is the young generation in middle Java. The sample size used 100 respondents with purposive sampling. The analytical used is Factoring Analysis. Based on the results of factoring analysis, three factors influence the green entrepreneurship of the young generation in Central Java. the factors named are High Self-Confidence, Adaptive Entrepreneurship Education, and Image of Green entrepreneurship.

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Keywords:

Green Entrepreneurship, Factoring, Young Generation, Self-Confidence, Adaptive Education.