Citation:

Adi Putra Darmawan. "Digital Marketing Analysis of Shoppe Live as a Marketing Strategy for Online Business Murah Jaya Store of Probolinggo (Digital Marketing Analysis of Shoppe Live as a Strategy Online Business Murah Jaya Store of Probolinggo)" International Research Journal of Economics and Management Studies, Vol. 4, No. 2, pp. 54-58, 2025.

Abstract:

This study aims to analyze digital marketing through the shoppe marketplace and the increase in income or sales profit of the Barokah Kids store. The method in this study is a descriptive qualitative method with a case study approach. The data used are interviews with the owner of the Barokah Kids store, as well as an analysis of Shoppe's live content reports and product sales reports. Toko Murah Jaya Probolinggo is an online store selling diapers or pampers of all brands.

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Keywords:

Digital Marketing Analysis, Marketing Strategy, Online Business.