Citation:

Khairunnisa Rofifah, Atik Aprianingsih. "Understanding Nebengers’ User Willingness to Pay: The Impact of Perceived Value and Risk on Ride-Sharing" International Research Journal of Economics and Management Studies, Vol. 4, No. 2, pp. 170-178, 2025.

Abstract:

The research aimed to analyse the factors influencing users' willingness to pay for the Nebengers app, focusing on two key aspects: the perceived value of existing users and the perceived risk associated with the app. This research used a quantitative method. The population of the study is the active Nebengers users in 2024 located in DKI Jakarta and West Java, which are 198 active users. The sample in this study consists of 133 customers who have used Nebengers' services. In this study, the researcher uses SEM-PLS as a tool to assist with data analysis, such as validity, reliability, and hypothesis testing. The results showed that perceived value and perceived risk significantly influence users' willingness to pay for the Nebengers app.

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Keywords:

Online Platform, Perceived Risk, Perceived Value, Ride-Sharing, Willingness to Pay.