Citation:

Bao Ngoc Truong, Thao Linh Nguyen, Ha Linh Nguyen, Quynh Mai Nguyen, Thuy Duong Phan, Phuong Thanh Do, Thi Dong Do. "The Impact of Open Innovation on Customer Value Creation through Knowledge Management Perspective: A Case Study of Firms in Northern Vietnam" International Research Journal of Economics and Management Studies, Vol. 4, No. 3, pp. 82-90, 2025.

Abstract:

This study examines the impact of open innovation on creating firm customer value in the North of Vietnam. In this paper, open innovation is measured through a knowledge management perspective with four variables, including collaboration networking, knowledge exploration, knowledge exploitation, and knowledge operation. Questionnaires are applied in this research. The data was collected from 151 enterprises in Northern Vietnam. The study identifies a strong positive relationship between knowledge exploration, knowledge exploitation, and knowledge operation with customer value creation. A simple linear regression analysis further demonstrates that knowledge exploration, knowledge exploitation, and knowledge operation significantly influence customer value creation. These findings highlight the crucial role of open innovation in shaping customer value creation. The results align with previous studies, which consistently establish a positive and significant relationship between open innovation and firm performance. From the findings, some implications are proposed to help business managers have a clear view of the influence of open innovation on creating value for customers through the role of collaboration networking, knowledge exploration, knowledge exploitation and knowledge operation.

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Keywords:

Collaboration Networking, Customer Value Creation, Knowledge Exploitation, Knowledge Exploration, Knowledge Operation, Open Innovation.