Citation:

Dinda Azzahra, Arry Widodo, Putu Nina Madiawati. "The Influence of Electronic Word of Mouth and Tourist Satisfaction on Interest in Visiting through Destination Image at the Kembar Lake Area, West Sumatra" International Research Journal of Economics and Management Studies, Vol. 4, No. 3, pp. 237-248, 2025.

Abstract:

The number of domestic tourist visits has significantly increased year by year. Indonesia boasts a diverse array of natural beauty spread across many islands. One such stunning destination is located in West Sumatra, the Kembar Lake Area. Unfortunately, from 2019 to 2023, this area experienced a decline in the number of tourist visits. With the rapid growth of internet and social media usage in Indonesia, utilizing electronic word of mouth and reviews regarding tourist satisfaction on social media can serve as a solution to increase tourist visits. Through positive reviews on social media platforms about a positive destination image, it is expected that the Kembar Lake Area will attract greater attention and enhance its appeal to tourists. The purpose of this study is to determine the effect of electronic word of mouth and tourist satisfaction on interest in visiting through destination image at the Kembar Lake Area, West Sumatra. This research uses a quantitative approach to collect data through non-probability sampling with a purposive sampling technique, processed using SmartPLS version 3. A total of 300 respondents participated in this study. The results of this study show that electronic word of mouth affects destination image. Tourist satisfaction affects destination image. Electronic word of mouth affects interest in visiting. Tourist satisfaction affects interest in visiting. Destination image affects interest in visiting. Furthermore, electronic word of mouth affects an interest in visiting through destination image, and tourist satisfaction affects an interest in visiting through destination image. The practical implication for destination managers is to leverage digital platforms to promote their tourism destinations.

References:

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Keywords:

Electronic Word of Mouth, Tourist Satisfaction, Destination Image, Interest in Visiting.