Citation:

Shivangi Maharana. "Unveiling the Fall of BYJU’S: Lessons from a Failed EdTech Giant" International Research Journal of Economics and Management Studies, Vol. 4, No. 5, pp. 179-182, 2025.

Abstract:

Once hailed as a pioneer in educational technology, BYJU’S rapid downfall sent shockwaves through the startup ecosystem, affecting employees, investors, and the broader ed-tech industry. The company’s collapse can be largely attributed to financial mismanagement, poor strategic decisions, and inconsistent funding, which hindered its ability to meet financial obligations. Internal conflicts and unstable leadership further disrupted operations. BYJU’S brand and reputation took a severe hit due to negative media coverage, data breaches, misleading advertisements, and aggressive sales tactics. Amid a challenging economic environment, sustaining revenue growth became increasingly difficult. This case underlines the importance of financial discipline, transparency, and ethical practices in high-growth startups. To succeed in a dynamic and competitive market, ed-tech companies must embrace innovation, tailor their marketing strategies through effective segmentation, and remain open to change. BYJU’S failure highlights the need for sustainable growth, strong governance, and customer-centricity. By learning from BYJU’S missteps, future ed-tech ventures can build resilient, trustworthy, and forward-thinking businesses capable of thriving in an evolving digital education landscape.

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Keywords:

Education, BYJU’s, EdTech Giant.