Citation:

Dr. T Vineethan, Dr. P Babu, Dr. MV Praveen, M Aghilesh, Mohammad Naaji. "Consumer Behaviour Towards Pradhan Mantri Bhartiya Jan Aushadhi Pariyojana (PMBJP)" International Research Journal of Economics and Management Studies, Vol. 4, No. 5, pp. 366-373, 2025.

Abstract:

This study investigates how consumers behave toward Jan Aushadhi, a government of India program that uses specialized Jan Aushadhi Kendras to offer high-quality generic medications at reasonable costs. The study’s three main goals are to measure consumer awareness, pinpoint important variables affecting purchasing decisions, and analyse customer satisfaction and repeat purchase patterns. Convenience sampling was used for accessibility, and a standardized questionnaire was used to gather data from 300 customers. According to the research, most consumers are aware of the program and believe that Jan Aushadhi items are more affordable than name-brand medications. Price, quality, and confidence in government certification were the main factors that contributed to the high satisfaction levels and frequent repeat business that were noted. The report also emphasizes how important the program is in lowering medical costs. The study concludes that although Jan Aushadhi has had a beneficial effect, its reach and efficacy must be increased through increased awareness campaigns and better supply chain management.

References:

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Keywords:

Jan Aushadhi, Buying behaviour, Customer satisfaction, Repeated purchase, Jan Aushadhi Kendra.