Citation:

Hario Tutuko, Erni Achmad, Nurhayani, Zamzami, Rosmeli, Zainul Bahri. "Analysis of Areca Nut Production and Its Impact on Farmers' Income in Tanjung Jabung Barat Regency (A Case Study in Betara District)" International Research Journal of Economics and Management Studies, Vol. 4, No. 6, pp. 51-62, 2025.

Abstract:

This study is entitled Analysis of Areca Nut Production and Its Impact on Farmers' Income in Tanjung Jabung Barat Regency (Case Study in Betara District). The objectives of this study are: 1) to analyze the effects of land area, capital, labor, and market price on the income of areca nut farmers in Betara District, Tanjung Jabung Barat Regency; and 2) to analyze strategies for increasing areca nut production that impact farmers' income in Betara District, Tanjung Jabung Barat Regency. The analytical tools used are multiple linear regression analysis and SWOT analysis. The results show that land area and market price have a positive and significant effect on the income of areca nut farmers. Conversely, capital and labor do not have a significant effect on the income of areca nut farmers in the Betara District. The most suitable strategy to increase areca nut production and farmers' income in Betara District is the SO strategy. This strategy involves optimizing fertile land and utilizing modern agricultural techniques in tropical climates, diversifying areca nut-based products to achieve higher selling values, and leveraging farmers' cooperatives to strengthen marketing efforts. Additionally, continuous training and extension services are necessary to improve farmers’ skills in managing plantations more productively and efficiently.

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Keywords:

Land Area, Capital, Labor, Market Price, Income, SWOT.